It is the consecration of the brand "Ponte de Lima - International Equestrian Destination".

Ponte de Lima - International Equestrian Destination. "In a joint partnership between Ponte de Lima, Golegã, Beja and Alter do Chão, the presence of Ponte de Lima at the largest and most prestigious equestrian sporting event in London is a significant highlight at The London International Horse Show.

 The strategy is to promote the admirable Portuguese Lusitano pure-breed, a product of excellence in the rural world, to be bred in several dozen countries and to promote each of the above-mentioned destinations.

At the Olympia, where the event takes place, the attention of thousands of visitors have been directed at the Portuguese delegation, which in a stand at the Shopping Village Gallery show a sample of the best that is made and produced in Portugal, by tasting its most characteristic products, among which there is wine, cheese, sausages, honey and olive oil, arousing the curiosity of many. Portugal has made the delights of the thousands of visitors with its characteristic and uniquely flavored products.

 "Pride of Portugal" is the show with a set of 16 riders with their Lusitanos who exhibit the best qualities of the oldest saddle horse in the world, also known for its versatility and sporting versatility.

  Already referred to as the largest and most prestigious equestrian sporting event, it has attracted international attention, this being a unique opportunity to promote Portugal in the tourism sector and economic activities connected to it.